Ideas and profiles of success at the intersection of design, technology and global business
Partnership with Creative Firms
At Azul Arc International, we partner with creative firms and work closely with them as part of a team. This exposes us to some great ideas and inspiration and provides us with the ability to share our creative talents. This month we feature some of the work we have done with our partners - Artagrafik. Click on image to the left to see an example of a site done for Intellione.
Intellione
Intellione offers a unique and cutting-edge traffic measurement technology. This site has been developed working with the creative direction of Artagrafik, an Atlanta based design firm. Flash animation has effectively been integrated to communicate their message and navigate the site. Click on the image to the left to see the flash animation come to life.
Alexia Claire Website
We partnered with design firm, Porch Light Studio, to develop a website for the boutique and tux shop, Alexa Claire. This well designed and user- friendly website consists of a dynamic and engaging flash animation on the home page, gallery section showcasing a variety of their stylish formal wear for various events/special occasions as well as provides viewers the option to register online through online forms provided. Check it out at: http://www.alexaclaire.com or click on the image to the left.
Customer Engagement Marketing In the World of Web 2.0
By Zahir Palanpur
One of the cornerstones of the customer gap is understanding why our customers buy from us and what their criteria is in evaluating us and the options in front of them. Effective CRM and sales processes will highlight this critical step where you interview your customers to get this perspective and understand their needs and motivations to make their buying decision.
So what if we could take this a step further and have your customer engaged in an ongoing interactive exchange to help you define and develop your products? Now, what if you could take it a step further and engage them in the selection process and have them help you in the marketing of your brand? This approach can dramatically increase the involvement and participation of your customers and sphere of users – they become part of your product development process, decision makers and marketers. This makes them highly vested in your brand.
