Ideas and profiles of success at the intersection of design, technology and global business.
 
Membership With Growth Answers
We’re back after a break and are excited to announce our affiliation and membership with Growth Answers, a comprehensive group of marketing and sales related service providers that bring a broad range of ideas, insights and solutions. We recently launched the Growth Answers site that includes information, videos and an insightful monthly journal that we encourage you to sign up for. You can view the site and sign up for “eMerge” at www.growthanswers.com
 
 
   
 
Web Applications: Drag & Fly for Mohawk Group
Drag & Fly is a web application that allows users to access and place accurate, high resolution carpet tile images in 3D renderings and presentations. A first of its kind in this category, it greatly simplifies the process of accessing and using quality images. We developed this application using the Microsoft .Net platform and a plug in from Autodesk called idrop. To see the application in action, click on www.leescarpets.com/dnf or the image on the left. You can also learn more about this and other work we have done by visiting our website at  www.azularc.com.
 
 
   
 
Brand & Interactive Development With AFF Services
AFF Services came to us in 2007 for help in creating a brand identity for their interior design business. Over the past year we have had the opportunity to create a website as well as designing a logo, business card, envelope, letterhead and corporate folder. Working together, we achieved our client’s goal of creating a sophisticated design oriented look that reflected the clean lines of their approach to design. This was implemented consistently through their online and print materials.
 
 
   
 
VisualWorks by Azul Arc – 3D Rendering
This month we feature one of many renderings developed for product firms as part of our visualization services. This provides a visually appealing environment that highlights their products and is a considerably more cost effective option as well as being environmentally sound. Click on the image for an expanded view.
 
 
   
 
Anchoring Marketing Initiatives With Your Web Presence  
     
 

FACT: 92% of prospects in business-to-business markets will visit your website before considering your product or service.

FACT: 51% of prospects in business-to-consumer markets will visit your website before considering your product or service.

Today, one of the first things a prospect does before they connect with your firm is to validate your company, your offering and your value to them personally by looking you up on the web. Think about the firms you have dealt with in the recent past or interesting people you have met at a networking event. It's likely you've done the same.

For potential customers, your website is the most comprehensive source of information about who you are.  It is available 24 hours a day, 7 days a week.  It is available anywhere there's an internet connection.

QUESTION:  When was the last time you used Yellow Pages? When was the last time you did a search on the web?  With the growing influence of the internet, it should be no surprise that your website is now considered the anchor for all your marketing efforts.

When planning your prospecting campaigns, whether direct or indirect, print or electronic, make your website the center around which you link all your marketing and sales efforts.  Consider every touch-point throughout the process.  The good news is that it's easy to keep your message current and relevant to your marketing campaign.  You can offer more information about your promotion and provide options for prospects to continue their interaction with you. A compelling web presence that integrates well with your prospecting efforts goes a long way to advance new customer relationships faster.

Prospects have many options and limited time to evaluate their choices.  Make it easy for them to choose you by integrating your website into all your business development activities to anchor the sale.
 
   
 
 
To learn more, please visit our website at www.azularc.com