| |
| Ideas and profiles of success at the intersection of design, technology and global business |
| |
|
This month, we have highlighted small and medium sized businesses (SMBs) that have worked with us to build their web presence and engage with their customers. We are proud of the positive feedback that we have received from them in achieving our goal of large company quality and professionalism at a small firm budget. Stay tuned for the new SMB platform solutions we will be launching shortly.
|
| |
 |
|
| |
|
 |
SeaCorp Seattle |
| SeaCorp Seattle, LLC was established in 2005 by Alfredo Ovalle and James Iwase. They approached us to create a professional and user friendly website. Azul Arc designed a website that was easy to navigate and created a look that appealed to their target audience. Check it out at www.seacorp-seattle.com or click on the image to the left. |
|
|
|
|
| |
|
|
Betsy Ginter |
We recently partnered again with Porch Light Studios to build an affordable e-commerce solution for a jewelry store called Betsy Ginter. Using a tool called Shopify, we were able to create a customized solution that includes a strong content management component for updating products. View the solution and the eye catching jewelry line at betsyginterjewelry.myshopify.com. |
|
|
|
|
| |
|
|
Winery Dogs |
We updated and refreshed the Winery Dogs website by adding flash animation on the home page and a gallery section that best showcases the featured dogs and the wineries. This engaging tool enables you to flip through the pages and preview the books as well as purchase them online.Visit their website at www.winerydogs.com or click on the image to the left. |
|
|
|
|
| |
|
|
E Sam Jones Calculator |
Sustainability and going green is a key reality in todays energy industry. Azul Arc recently teamed up with Premier Marketing Resources to create a calculator tool for the lighting company E. Sam Jones. The tool allows visitors to calculate their energy savings by changing to a more efficient light bulb. An on-line calculator can be a simple yet effective tool for interacting with potential customers and demonstrating value. You can check out your own potential cost savings at www.esamjones.com/html/tools.html. |
|
|
|
|
| |
|
|
| Tools & Tips – Pepsi Shifts Marketing Mix From Traditional Advertising to Interactive Social Media |
|
|
|
Whether you watch the Super Bowl for the football or the commercials, you may have noticed the absence of a Pepsi commercial. For the first time in 23 years, Pepsi did not run an ad during the Super Bowl. Traditionally, big brand companies run expensive ad spots and rely on good reviews of their commercials to provide even more attention to their products. This year Pepsi took the money they would normally spend on Super Bowl Ads and shifted that budget into interactive social media marketing.
Pepsi is giving away $20 million in grant support towards projects in health, arts and culture, food and shelter, the planet, neighborhoods and education as part of its Pepsi Refresh project. Visitors can request funding for their own projects or vote on others at www.refresheverything.com. Pepsi’s decision to shift away from the Super Bowl and towards less traditional customer engagement approach is a landmark symbol in the changing approach to brand growth and product marketing. |
| |
|
| |
|
