AZUL ARC NEWSLETTER : FEBRUARY 2011

INTERSECT by Azul Arc is our platform of solutions developed specifically for SMBs (small to mid size businesses). We are passionate about helping transform small to medium sized businesses by offering big company capabilities within small company budgets.

This month, we have highlighted SMBs that have worked with us to build their web presence and engage with their customers. Our focus is on applying ideas at the intersection of creative design and technology to help them in differentiating themselves to gain a competitive advantage.

We recently updated and refreshed the design of the Storage Neighbor website. Working closely with our client to identify what sets their
service apart from their competitors, we then created a website that effectively highlighted this.

The new design includes added flash animation on the home page that best showcases their service offerings This engaging tool enables you to flip the images on the homepage to read a relevant testimonial from their customers. Visit their website at http://www.storageneighbor.com or click on the image to the left.

Synergy provides many services for commercial interior spaces. They approached Azul Arc in 2009 to create a professional image for the new company. This year we enhanced their website to reflect the company's growth and created a mobile site to effectively extend their presence to mobile devices. As a lot of their work is out in the field, this is particularly relevant for their business. It's also a great first step in the rapidly growing mobile media area (additional insights are provided in our tools and tips feature this month).

Check it out at http://www.synergyflooring.com or click on the image to
the left.

An exciting project that we were involved with this year was the complete redesign of Maggie Anderson's website. Branding, coaching and marketing communications is at the core of what she does. The new professional image for the website is eye catching, easy to navigate and markets her service offerings effectively. Do visit her website at http://www.maggieanderson.com or click on the image to the left.

In this month's tools and tips we'd like to share an insightful article from Mashable, which originally appeared in the American Express OPEN forum - http://mashable.com/2011/02/12/small-business-mobile-2011/. One question faced by many small businesses is what and how to get your business in line with current mobile media and devices. If you haven't asked yourself this question yet, consider that more than 70% of the world's population now owns a mobile phone.

One exercise is to look at how your company's website looks on your phone? Are you happy with how your brand is
being represented?

The article makes 4 Small Business Mobile Predictions for 2011 and we think they're all worth considering:

1. Mobile Payments
2. Location Based Apps
3. Mobile Websites
4. Small Business Apps