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| Ideas and profiles of success at the intersection of design, technology and global business |
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| bMobile Platform – Applied Social Media |
| bMobile by Azul Arc is a mobile app platform that serves up your company information, applications and tools on the go. The bMobile platform allows your customers and your field sales team to access products, specifications and other relevant information on their mobile devices. It can be customized to your requirements and easily deployed over several mobile operating systems including the iPhone, Android and BlackBerry OS. |
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| Best of Neocon Technology Award |
| Two years in a row! We are excited that our client, Mannington Commercial received the 2010 Best of NeoCon Technology Award for the Mannington Choices That Work Smart Phone Application we developed for them. This is a first in the industry as this award was won last year as well. |
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Visual Works by Azul Arc
3D Rendering for the Education Segment |
| Product manufacturers are increasingly using 3D renderings to illustrate their products, which is a visually compelling option that is also environmentally friendly. This is an example of a multi-space 3D environment where the manufacturer is able to display different flooring options. |
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| Tips & Tools: Mobile Phones as Scanning Devices |
| More and more, the rising trend in technology is mobile devices and mobile apps. In the User Application Survey results of the May AdMob mobile metrics report, AdMob reports that iPhone and Android users spend 79-80 minutes per day using apps. As the battle between Apple, Android, Palm and others escalates, so does the advancement of the technology available. Mobile phone cameras are now getting to the quality level that they can be leveraged to turn your phone into a scanner. Most people are used to standard UPC codes. The current standard for phones is the Quick Response (QR) code. The black and white square featured here. QR codes are used because they are more readable by mobile devices like the iPhone. There are other bar code types being used as well. |
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| QR codes can hold a standard set of information. They’re very easy to make and anyone can create them by finding a free QR code generator on the web. They’re also easy to scan with the standard apps available like NeoReader. The most basic use is to put some information in QR code and put in a place for people to use it. For example, try scanning the QR code pictured here with a standard bar code reading app and it will take you to the Azul Arc website. And so companies are starting to use QR codes as marketing and promotions tools by putting them on business cards, putting coupon code information in them or as a concise way to lead people to greater amounts of information. |
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| There can also be more complex, custom examples of QR codes like our mobile app featured in this newsletter for Mannington Commercial. A wide range of possibilities arise when putting standardized information into the barcode, then creating an application that can read and decode that information. |
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