AZUL ARC NEWSLETTER : MARCH 2011

This month we focus on innovative communication - applying ideas at the intersection of creative design and technology in order to stand out and gain competitive advantage.

Below, we have featured a range of visualization displays and tools that have been created for our client’s products. We used our experience
and solution expertise to design these highly effective and memorable tools, which involve our client’s customers in active communication with the products.

When Polymer Industries decided to participate on the international fair circuit they approached us to help them create an eye catching booth design. Having recently updated their website we were able to add valuable and effective insight.

Because we understand that an impressive show presence depends on tangible results, we placed innovation at the visitors fingertips - the spotlight shined on a modern looking iPad display which was a great success. Our team created a unique trade show display that effectively showcased their line of products while moving away from more traditional options. Users could scroll through installation images and view the Polymer range of products.

Do visit their website at www.polymerindustries.com or click on the image to the left.

Whether it's modeling 3D environments or creating a virtual mockup, show customers how your products and services can transform their environments with visualization services and 3D renderings.

Maxcell is the world's first and only fabric innerduct system specifically designed to reduce the cost of deploying communication cables while maximizing conduit space. Azul Arc created custom renderings for Maxcell, highlighting their product's use and benefits through visually impactful 3D models. Each building is representative of a hospital, bank, telecommunications building, data center, education building and a government building.

Check out the video at http://www.tvcinc.com/video_maxcell/index.html

The Tandus Visualizer allows users to engage in a customizable interactive experience. Through the online visualizer tool, users can virtually create personalized 3-D renderings of any Tandus Flooring style and color they choose in an assortment of interior environments. Once this realistic view is implemented, the customer is then able to print, download or email the image as they please.

View the visualizer by visiting the Tandus showroom at www.tandus.com or click on the image to the left.

For this week’s tools and tips we have featured an insightful video which highlights the importance of effective visualization being not only limited to creative imagery but also extending to data visualization. Along with the above examples, we’ve also worked with unique cost-benefit calculators that effectively demonstrate benefits of client products and services.

This video is about the art of using design to transform complex data sets into simple, beautiful diagrams.

http://www.ted.com/talks/david_mccandless_the_beauty_of_data_
visualization.html