When it comes to explaining a new concept to others, words can only take us so far. Throw a few images into the mix and it suddenly becomes significantly easier to get an idea across.
At Azul Arc, our goal is to provide clients with high-quality design that will represent their company in a clear and meaningful manner. Our most recent work showcases this through one of our favorite approaches: renderings.
We have a longstanding relationship with Panolam, having consistently maintained their online presence as well as providing them with renderings as needed. This time around, Panolam was looking to showcase a new product line of colors and surfaces from the Nevamar brand, dubbed the Barista collection.
We built out a landing page for the line and designed all of the spatial renderings that feature the products in use. The soft, neutral colors represented in the line are ideal for a wide range of environments — from healthcare to business to home settings — a concept that we strove to represent with these renderings.
3D virtual images are a powerful visualization tool for any business to showcase their products. Shaw engaged with us to create standard renderings based on public spaces, including a convention center, airport terminal, corporate campus, and office space.
The renderings we provided feature blank flooring, allowing Shaw to insert and switch out different products as they are released. This offers a great cost advantage to the client, as they are able to reuse the images again and again instead of having to hire a professional photographer to capture every new product.
We also had the opportunity to work with two very dynamic women who have taken online clothing shopping to the next level. Their company, SeeItFit, allows shoppers to upload photos of themselves and then “try on” outfits from retailers such as J. Crew and Kate Spade to see how the clothing will fit before purchasing. Our multidisciplinary design team set up a custom process to produce all the clothing assets for Seeitfit.
Expanding The Team
While we do have a special interest in renderings, Azul Arc provides many additional services at the intersection of design and technology with a focus on supporting our client’s sales, marketing, and customer engagement initiatives. Our newest team member, Maressa, joins us as lead marketing strategist of the Atlanta office, and will be assisting clients in this area moving forward. Find out more about her here. Happy to have you on board, Maressa!
Vacation season certainly hasn’t slowed us down. We have a number of new app and website projects in the works that we can’t wait to share with you. Stay tuned for more updates on these as we make our way through the summer months.
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887 W Marietta St NW, Suite S-104, Atlanta, GA 30318 P: 404 477 1605